Local SEO is all about putting your business literally on the map! In this competitive world, missing out on local SEO can be a big loss for your business. Although organic search is quintessential, local SEO can be your secret weapon to convert nearby searches into long-term customers.
You must know that in today's time, over 90% of customers search for a business online. The figure shows how essential local SEO can be. However, if you haven't yet started, you may be confused about where to start. Hang on, we are here to help you out with some master tricks.
Local SEO is all about tweaking your online presence to top the local searches. For instance, if you offer to run a cafe in Delhi when someone searches “best cafe near me”, your cafe must top the search. It's all about being noticed and found. When it comes to small business marketing, local SEO is a must. Although it is also quite meaningful for large businesses. For this, there are certain exercises that your website has to do. That's what we will be discussing in the next section.
Now comes the most awaited question: how do you create reels that make your audience your followers? How do you capture their attention quickly and stop them from scrolling you? If you're struggling with questions like these, then stop, you're at the right place. Now, sit back, relax, and stay tuned as we give you some effective tips and tactics that help you create reels that are a “hit”.
To master local SEO, you need to understand how local SEO works and what are the essentials. Here we have discussed a quick SEO checklist for any local business planning to start impactful local SEO:
The first and foremost step is creating a Google My Business Account. If you don't have one yet, claim yours as soon as possible. When a search occurs, Google finds our relevant businesses from the GMB account and displays the same on the search result. So, if you have to be one of them, you need a GMB account.
The next step is optimising the account. Here are some tips:
Check if all your business details (name, address, contact, operating hours, etc.) are correct. It must be consistent across all the platforms like social media, websites, GMB, etc.
Add high-quality photos of your business to improve its authenticity
To instil trust among your customers, it is essential to have reviews on your profile. You may ask happy customers to leave a review. Also, make sure to reply to these reviews!
Is your business mentioned in local directories? If not, get it done today! The online mention of your business and its details is commonly termed as local citations. Make sure these citations are consistent across all platforms. Some popular places for local citations can be local directories, Meta, Yelp, etc.
Using local keywords can be quite helpful in increasing your website ranking. Research for relevant local keywords related to your business. You may use these keywords in your website, in the blogs, GMB, social media platforms, etc. Since keywords are the words or phrases people often search on Google, using these on your website can be meaningful!
Make sure to be present across impactful social media platforms like Meta. You must be consistent, and active, and keep updating content on your social media to increase the reach gradually
Customers along with Google prefer a website that has a mobile-friendly UI (user interface). The following features are a must:
The pages of the website must load quickly
Links must be easy to tap
Call-to-action buttons must be placed smartly
The text must be readable
There must be visuals along with text.
Strategies often need adjustments with time. So, make sure to keep monitoring your strategies to make necessary changes as and when required. The analysis also helps you understand the best local SEO strategy for your business.
The right local SEO tactics are not just about ranking high in the search engine. It is about becoming the go-to option for nearby customers. The process of local SEO involves consistency and strategic planning. Make sure the website is mobile-friendly as most searches occur on mobile phones. Use relevant keywords, keep updating content, and keep monitoring and adjusting the website. A little attention to detail and the spotlight is yours!